|
|
Civic journalism and community discourse on the example of website Slavistickenoviny.cz
Minařík, Miloš ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
This thesis attempts to contribute to the general recognition of the phenomenon known as active audience that is generated by technical possibilities of contemporary digitalized media world collectively known as the era of Web 2.0. In this respect, the thesis follows the specific aspects, which accompany the transition from traditional ways of communication and methods of spreading information in the new and constantly evolving world of cyberspace. The thesis is based on the current general principles and theories, which are applied and compared in a relevant form at the Fan community site Slavistickenoviny.cz. The thesis follows two main directions. The first one focuses on the Web site as a product of citizen journalism. It deals with a comparison of the efforts of its authors with professional media outcomes. It also observes the rules, that are taken from the media and on the contrary evaluates differences. At the same time, the thesis deals with professional media taking over the amateur content. The second main aim focuses on a virtual community formed around the web itself. With application of qualitative research and discourse analyses, the thesis focuses on the search of internal mechanisms and the principles of the virtual community functioning. It reveals its overt and covert manifestations and...
|
|
|
Social Network Discourse - Facebook, the Virtual Community
Lešková, Zuzana ; Kraus, Jiří (advisor) ; Trampota, Tomáš (referee)
Social Network Discourse - Facebook, the Virtual Community - Abstract Rigorous thesis "Social Network Discourse - Facebook, the Virtual Community" endeavours to study the social network discourse on its contextual level. When using various perspectives, the concrete analysis of such disourse focuses on particular virtual interactions within their thematical and conversational scope.
|
|
| |
|
| |
|
|
Social trading from the perspective of soft systems methodology
Hošek, Martin ; Malinová, Ludmila (advisor) ; Sigmund, Tomáš (referee)
This diploma thesis deals with problems in the field of eToro social trading community. The aim is to analyze and outline solutions to specific problems. To solve selected problems, it is used Soft Systems Methodology by Peter Checkland. In the first part, important concepts are theoretically defined as well as a virtual social trading community is defined as a soft system for the purpose of the thesis. The second part describes the Soft Systems Methodology. In the third practical part, two problems of the eToro community are analyzed. The problems were selected by community members with a questionnaire. For each of these problems is performed single iteration of methodology cycle. The final part evaluates the use of methodology in the field of social trading communities in general and describes the advantages and problems of its application.
|
|
|
Viewers Motivations for Watching Beauty Videos on You Tube
Jiroušková, Dominika ; Křížková, Alena (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is based on uses and gratification theory. Viewers watch beauty videos consciously to meet their individual needs. Based on an analysis of eleven interviews with regular viewers of beauty videos this thesis reveals five categories of motivation. Beauty videos represent the source of information, the source of entertainment, the platform for communication with individuals with shared theme of interest and the tool for self-education. These motivations are not specific for this specific type of media and can motivate viewers to watch amateur beauty videos and professional beauty shows equally. The key motivation for watching beauty videos on YouTube is the interest of videobloggers. Authors of beauty videos disclose parts of their privacy, show their imperfections and interact with their audience. Using these practices videobloggers evoke the illusion of a close relationship between them and their viewers. Viewers have the opportunity the create strong social ties to videobloggers.
|
|
|
Civic journalism and community discourse on the example of website Slavistickenoviny.cz
Minařík, Miloš ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
This thesis attempts to contribute to the general recognition of the phenomenon known as active audience that is generated by technical possibilities of contemporary digitalized media world collectively known as the era of Web 2.0. In this respect, the thesis follows the specific aspects, which accompany the transition from traditional ways of communication and methods of spreading information in the new and constantly evolving world of cyberspace. The thesis is based on the current general principles and theories, which are applied and compared in a relevant form at the Fan community site Slavistickenoviny.cz. The thesis follows two main directions. The first one focuses on the Web site as a product of citizen journalism. It deals with a comparison of the efforts of its authors with professional media outcomes. It also observes the rules, that are taken from the media and on the contrary evaluates differences. At the same time, the thesis deals with professional media taking over the amateur content. The second main aim focuses on a virtual community formed around the web itself. With application of qualitative research and discourse analyses, the thesis focuses on the search of internal mechanisms and the principles of the virtual community functioning. It reveals its overt and covert manifestations and...
|
|
|
Internet as a Networked Bridge: Community Effects of the Internet in Postmodern Society
Šarochová, Jitka ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
In my master thesis I deal the with specific creation of communities on the Internet. The aim of this essay is to contribute to the debate about the problematics of the Internet and its role in the postmodern society. The basic idea is that the physical and virtual world leads to formation of communities. I believe that association with communities can be considered as a natural human phenomenon. Internet is perceived as a space, which provides the opportunity for its users to organize themselves into virtual communities. The question is if the creation of virtual communities is the goal of postmodern society. On the one hand Internet can be seen as a space of strengthening personal individuality, because of freedom and authonomy it provides. But on the other hand communities could place demands on their members, thereby they represent certain limitation of thein member's individuality. In this thesis I verify the hypothesis that the Internet is a space that leads to formation of virtual communities at the expense of developing one's own individuality.
|
|
| |
|
|
Identity in the age of Internet communication
Píšl, Radek ; Duffková, Jana (advisor) ; Sládek, Jan (referee)
This diploma thesis seeks to describe the basic concepts of sociological approaches to identity as well as related concepts from the sociological reflections on the Internet. First, the thesis introduces the fundamental ideas of identity theories, as they were formulated by the authors of symbolic interactionism in the first half of the 20th century. Subsequently, the key sociological concepts of individual and collective identities are described in more details and in this context there is also reminded the social construction of reality theory, that provides an explanation of the connection between the individual and collective levels of analysis. Finally, this thesis discusses concepts reflecting the relationship between individual identities and communication on the Internet, especially within so-called virtual communities, and also introduces concepts, which seeks to characterize the role of Internet in the processes of collective identities formation.
|
guest ::
